Marriott is one of my favorite hotel chains. I like the space available in the Residence Inn brand, and the business setup of the Courtyard brand. Sometimes I need a last minute hotel deal, this can come about because of a last minute business meeting, or sometimes a last minute switch in vacation plans with the family. In a situation like this, I’ve often wondered when I should book the hotel room. Should I book as soon as I know I need something (4 or 5 days in advance), should I wait until the day before, or should I wait to book on the actual day I need the hotel? I assume that every hotel brand must have their own strategy on how to set and adjust prices in the last week before a stay. Because I like Marriott hotels, I decided to do some research on last minute hotels deals at Marriott. For my mini study I decided to study some hotels in a very busy area, for this I selected the San Francisco Airport area, and a relatively quiet area, the Syracuse New York area.
Hotel Tonight is a well known last minute hotel deal app. It allows last minute travellers to get discounted rates on popular hotels. It started out as a booking app that literally allowed you to book a “hotel for tonight”. Recently it’s expanded to allow users to reserve hotels farther in advance, I am new to the app so I wanted to do a little research to see how Hotel Tonight stacked up against the big boys – Expedia, Hotwire and the actual hotel’s websites. Remember Hotel Tonight only offers a limited number of hotels in each city. It has no where near the variety that would be offered by a site like Expedia. But it does offer a number of well known names such as Hyatt, Westin, Hilton, Holiday Inn etc.